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7-Eleven is a multinational retail convenience store. With its approach to making everyday life easier, the mega-chain wanted to tap into the Indian market. To get into another competitive market, it was crucial to develop strategies that would include 360 direction approach. Hence, we adapted this global chain into Indian market with desi twists.

As the agency on board for 7-Eleven, we strategised a 360 marketing plan. For an intense project like this, the timeline was crucial and detailed.

Here's what went into a successful and ongoing marketing plan for 7-Eleven.

  • Campaign strategy
  • Digital films
  • Marketing assets
  • Photography
  • Social media management


To bring a global chain into culturally rooted market like India is not easy. To understand our target audience, we researched in depth by hosting interviews with consumer groups.

7-Eleven launch campaign

'India ki nayee tapri' is an assemblage of what Indian movers need; a good cup of tea, on-the-go grocery, and fresh homely food. To reach this communication line, we did intensive research with our potential buyers.

The brand video flaunted all the offerings and highlighted top products while talking to the everyday go-getter.

Key visuals

To increase the reach of 'India ki nayee tapri' campaign, we created KVs to market around the town.

7eleven life size billboard design
7eleven Bus stop hoarding for advertising
7eleven store poster
7eleven metro station billboard
7eleven roadside hoarding for advertising

Marketing assets

To make sure that the brand gets a maximum number of eyes in awe around the street and on social, our marketing team and designing team worked diligently to create promotional assets.

From the in-store menu, wall graphics, and flyers to billboards and local train jingles, we covered every corner to promote the brand.

7eleven metro station billboard
7eleven instore menu
7eleven instore brand wall
7eleven instore menu design
7eleven instore brand wall

Social media marketing

Post the launch of the store, our sight was to break down the campaign into a promotional asset, and we took over social media marketing and out-of-house marketing to create a lasting buzz.

Topical marketing

Seasonal, moment and topical marketing is a great way to stay connected with the consumers throughout the year and at every digital location. To make sure that 7-Eleven is always present and is engaging its customer, our team is constantly working on topical marketing.

7eleven Christmas social media post 7eleven Diwali social media post7eleven Mobile social media post

Influencer marketing

To match today's marketing methodologies, it was important for us to hop on the same train. As per our digital strategy, we collaborated with macro influencers to create buzz.

Store launch

Today, 7-Eleven operates in 4 locations in Mumbai : Embassy 24*7 - Vikhroli, Military Road - Andheri East, Hubtown Sunmist- Andheri East & Pranjee Marina - Kopar khairane.

For an impactful launch, apart from various promotional strategies, we also took the route of influencer marketing, another strategic segment of our 360 marketing approach.

Food photography

Delicious food needs great photography. To create mouth-watering visuals, our production team did sessions of food photography which were later stitched to creatives.

7eleven food photography of dal rice
7eleven food photography of sandwich coffee
7eleven food photography of sandwich
7eleven food photography of chai
7eleven food photography of sheera
7eleven food photography of tea and vadapav
7eleven food photography of coffee

Product campaign

In intervals, our creative team also designed various promotional assets for product launches. 7-Eleven's famous softee, followed by stufeez and flavour twist.

Promotional assets

We also curated tailored campaigns for seasonal offers, new product launches, or any in-store deals. These campaigns included jingles, dhasu deals and other store offers in the form of videos and social media assets.

7Eleven coffee promo flyer
7Eleven instore activation
7Eleven combo offer
7Eleven chai vadapav promo flyer
7Eleven coffee illustration flyer


Here are some seasonal stationary items from 7-Eleven as part of our promotional strategy.

7Eleven stationary
7Eleven stationary 3d design
7Eleven packaging
7Eleven instore t-card
7Eleven paper bag packaging
7Eleven chai cup
7Eleven t-card design