Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
As much as we were thrilled to have the opportunity of working with the biggest name in the industry, we had the trickiest job in front of us: marketing communication for their new entrant product ‘dishwasher’ for Indian households.
Dishwashers are a new entry for Indian kitchens and marketing it to the audience who is used to traditional chores was quite challenging. The marketing team at Bosch needed a direction and B&F put everything we had on the table.
We figured that the most important step to ensure sales of the product was to ensure that the sales team was well-trained and confident. We made a series of sales training videos and kitchen planners to demonstrate the benefits of owning a dishwasher.
The marketing plan and communication verticals created by B&F were used as primary assets for extensive training of the sales team, which led to an increase in the total sales and enquiries of the product.