Economic Forge is a globally-known supplier of high quality stainless steel & chromium bars. They needed an agency who can create a marketing plan that ensures an identity that stands out in the clutter.
B&F has a reputation among the Indian stainless steel manufacturers as an agency that understands the intricacies of the non-ferrous metal market well, and that is how Economic Forge landed on to us.
For this Mumbai based family-run company, we rebranded their identity to aid creation of advertisement concepts, exhibition booth design and execution at the Stainless Steel World Exhibition held in Maastricht, Netherlands.
It was difficult to rechristen a company overnight. Hence we recommended creating an emblem with the initials EF and let the company name be a sub-set.The end outcome was quite satisfactory.
Our 360-degree marketing communication gave the brand a refreshed brand image and identity. The logo and the emblem that B&F had created lead to a strong brand recall.