For over 30 years, OneTouch has been delivering the best Glucometers and other self-monitoring products to improve the quality of life for people living with diabetes.
We were trusted with the 3 major components of marketing - website, launch video & product brochure. Since the product targeted a niche audience, our task was to market the product in the simplest way possible.
Since the product and its application delivered simplicity and accuracy, the same attributes had to be reflected on their website. We designed a simple but detailed website for OneTouch that gave equal emphasis, not only to the products and its details but also to the emotional value and benefits that it delivered.
We created a tagline ‘You own this moment. Diabetes doesn’t.’ as an extension of the emotional benefit that it adds to the life of a diebetic patient.
Simple communication and relevant visuals on the website, launch video and product brochure lead to a strong brand awareness and understanding among the targeted audience. We were successful in communicating the use and benefits of the products at One Touch in the simplest way possible.