Jyoti Group's key specialization lies in precise custom injection molding for various critical industrial components.
They were in need of an agency who could design their 360-degree marketing communication strategy, right from their logo to website to sales presentation.
We initiated the process by researching the complex service that the brand offers. After designing the logo and finalizing the visual theme and color palette of the brand, we started creating a wireframe of the website.
After a brief discussion with the marketing team at Jyoti, we designed a website which was not just user-friendly but also easy to read and register. Bright colours & minimal design theme with intelligent concise copy, supported by good photography led to a very informative yet visually appealing website.
The marketing plan and communication verticals created by B&F were used as primary assets for extensive training of the sales team, which led to an increase in the total sales and enquiries of the product.
The brand was able to develop customers in Europe and USA owing to nimble communication which put emphasis on highlighting the processes and standards. In a year, their topline growth was over 40%.