With 2 manufacturing facilities at Asangaon, Maharashtra and Rudrapur, Uttarakhand started in 2013, Maxima Solutions provide best quality makeup and beauty products across India.
As an OEM to cosmetic brands, our job was to uplift their brand theme and perception. With a fresh visual theme and marketing uplifting, the owners intended to unveil the brand at the global B2B trade show - Cosmoprof.
Their mission is to help women worldwide look beautiful and build a stronger community of fans to both enhance the relationship with regular customers and reach a wider audience.
We launched the brand with a fresh visual theme by using catchy bright colors and fun tone of voice to connect with the targeted audience. We leveraged the power of audio-visual format and created a brand video that covered all the important aspects of the brand - wide product portfolio, convenience & benefits.
The marketing facelift delivered very successful results for Maxima Solutions in terms of brand awareness, positive perception as well as social following.
The invite video of the launch event at Cosmoprof led to an increased number of visitors and enquiries at the brand stall at Cosmoprof.