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Quba Group is an Indian brand that sells architectural hardware products.

They wanted to create an exclusive brand for door handles that eventually strengthens their brand equity.

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Design features

  • Branding and naming
  • Product photography
  • Print communication & POS design
  • Brand video

About the Project

We used the calming sounds of cello instrument and a warm, matured female voice to tell the brand story.

We developed the visual identity and created marketing communication for this premium architectural product.

Soul Collection Logo

Branding and naming

Each handle in the Soul collection has a base inspiration. We created iconography and naming suggestions for each handle model.

Product photography

Each model comes in several surface finish options. We did the product photography of the entire range.

Print communication & POS design

This premium collection brochure design is a fine example of minimal design, negative spaces and print effects.