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Soul Collection

Quba Group is an Indian brand that sells architectural hardware products. They wanted to create an exclusive brand for door handles that eventually strengthens their brand equity.

We developed the visual identity and created marketing communication for this premium architectural product.

  • Branding and naming
  • Product photography
  • Print communication & POS design
  • Brand video

Branding and naming

Each handle in the Soul collection has a base inspiration. We created iconography and naming suggestions for each handle model.

Product photography

Each model comes in several surface finish options. We did the product photography of the entire range. We opted for continuous light rather than strobe lights for this photoshoot - a conscious choice for these reflective material handles.

Print communication & POS design

This premium collection brochure design is a fine example of minimal design, negative spaces and print effects.
We also designed the in-store POS designs to create retail level visibility.

Brand video

We used the calming sounds of cello instrument and a warm, matured female voice to tell the brand story.


The marketing plan and communication verticals created by B&F were used as primary assets for extensive training of the sales team, which led to an increase in the total sales and enquiries of the product.