Stayfree is a trusted brand and an innovator in sanitation protection for women. It is known for its initiative towards the betterment of society and customer-first approach.
They were looking for an agency who could create a pan-India digital and social edutainment campaign. The objective was to address women from all walks of life and educate them on menstruation to imbibe a sense of confidence and vision to achieve their dreams.
Since the campaign revolved around education, motivation and achieving one’s dreams, we thought a strong successful personality and face would do justice to the campaign, and we couldn’t think of anyone better than P.V Sindhu.
We coined a hashtag #DreamsOfProgress for this collaboration and backed it by a comprehensive communication strategy including social media, educational booklet and brochure. We created our communication into 10 different languages so as to reach every possible region - urban and rural - in India.
The collaboration with P.V. Sindhu along with our spot-on 360 campaign strategy garnered a lot of eyeballs and accolades in the industry and beyond.