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Stayfree is a trusted brand and an innovator in sanitation protection for women. It is known for its initiative towards the betterment of society and customer-first approach.

They were looking for an agency who could create a pan-India digital and social edutainment campaign. The objective was to address women from all walks of life and educate them on menstruation to imbibe a sense of confidence and vision to achieve their dreams.

  • Website
  • Photography
  • Campaign video
  • Social media
  • Educational booklet
  • Brochure

Behind the scenes

We collaborated with P.V Sindhu as a campaign ambassador

Since the campaign revolved around education, motivation and achieving one’s dreams, we thought a strong successful personality and face would do justice to the campaign, and we couldn’t think of anyone better than P.V Sindhu.

We coined a hashtag #DreamsOfProgress for this collaboration and backed it by a comprehensive communication strategy including social media, educational booklet and brochure. We created our communication into 10 different languages so as to reach every possible region - urban and rural - in India.


The collaboration with P.V. Sindhu along with our spot-on 360 campaign strategy garnered a lot of eyeballs and accolades in the industry and beyond.

  • Imparted education to over 1.5 million adolescent girls
  • A broader share of voice in the credit ratings domain
  • Total campaign reach of about 100 million