‘Windsong', a Percept Intellectual Property, is an exclusive Adventure Music Festival travels across cities pan India.
We were entrusted with the launch & execution of the music fest in Goa. Our job was to design all the necessary marketing and communication collateral for the fest like brochures, posters, flyers, photography, etc.
Since there are a lot of music festivals prevailing already, Windsong needed to offer a lot more than just festival and event information – it needed to completely transform its identity to become an editorially driven, lifestyle-focused, one-stop music hub.
In order to do so, we designed a brochure that not only gave information about a vast variety of performers but also gave lifestyle-centric images and visuals to set the theme and vibe of the festival.
The posters and standee designed by us attracted a lot of registrations and enquiries. We also did event photography and the images are still being used on Windsong’s social media and digital platforms.
