Our job was to create necessary marketing & communication materials not just to market it externally but also to train their internal sales team.
Marketing communication tools - Sales presentation & Product catalog - that were created by us were circulated as primary documents globally to generate sales. From the last conversation that we had with the sales team at Bio-rad, they still use these documents as a base for their fresh marketing materials :)
After a comprehensive research and understanding of Bio-rad’s complex service model, we used our marketing expertise to jot down key communications
