LEO2 is the world’s best robotic technology in Orthopaedics to help patients recover from joint pain faster. LEO2 is a robotic arm made by Stryker Mako - a leader in medical robotic technology.
The team at LEO2 landed at B&F with a wide scope of work and our job was to do justice to the best-in-market futuristic technology that the brand offers.
Before jumping in directly to creating a 360 degree marketing plan for LEO2, we underwent an extensive research and performed SWOT analysis to understand everything about the brand and the solution it provides. We started off with designing the foremost important marketing platform i.e. their website, which highlighted everything right from their name origin to their product details and more.
In order to best showcase the product, we made a 3d visualization of the machine ‘LEO2’ and added a human element with real life photography featuring the product, field experts, doctors, etc.
The website and other marketing materials successfully managed to create awareness and communicate all the benefits of the products in the most effortless way possible. The brand was able to make an impactful launch and build trust among the targeted audience.