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Designed to celebrate individuality.

Blue Orange, designed by B&F is a creative experiment in exploring branding and packaging for the makeup industry. The idea behind BO was to curate a product range with an edgy design treatment.

The brand right from logo to packaging is designed to depict boldness, pop culture, and individuality.

logo blue orange
A vibrant pattern featuring an array of objects and faces in various colors
A blue background featuring various words scattered across the surface

Designed for one, made for all

As an agency, we believe in being expressive and vocal, keeping the persona intact – we carefully designed our motifs with a tactical content placement for each product.

Blue Orange matte Contour Skinstick
Coffee, Contour & Confidence
Blue Orange Mascara

Made to highlight feminine elements in
a pop-edge-bold design

Blue Orange Makeup Pro Primer
Blue Orange Product

No makeup is worth it
if leaves a mess behind.