Cogoport is an online logistics marketplace that aggregates ocean and airline freight carriers for exporters and importers across a host of categories.
The team at Cogoport approached B&F to design end-to-end branding and marketing communication strategy for the launch of the brand.
The briefing call with the team at Cogoport was an ice breaker for us because it was when we realised that the company & its culture is not as serious, boring and technical as any other logistic company would be, and that caught our attention. We assigned ourselves a task of projecting fun work culture into building a serious technical brand, without losing the expertise of the brand and its services.
We started off by selecting a color palette with calm and happy colours and designed a logo which was simple to read and register. These elements were adapted into creating an ‘About us’ page which communicated everything about the company at one glance - objective, milestones, values, mission & vision, the fun work culture & team, complex services simplified and testimonials.
The comprehensive marketing communication strategy gave Cogoport a powerful launch and cohesive visual theme that is still being followed by the marketing team at Cogoport.