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Cogoport is an online logistics marketplace that aggregates ocean and airline freight carriers for exporters and importers across a host of categories.

The team at Cogoport approached B&F to design end-to-end branding and marketing communication strategy for the launch of the brand.

  • Logo
  • Brand theme
  • Brand guideline
  • Website

Launching a serious brand with not-so-serious communication strategy

The briefing call with the team at Cogoport was an ice breaker for us because it was when we realised that the company & its culture is not as serious, boring and technical as any other logistic company would be, and that caught our attention. We assigned ourselves a task of projecting fun work culture into building a serious technical brand, without losing the expertise of the brand and its services.

We started off by selecting a color palette with calm and happy colours and designed a logo which was simple to read and register. These elements were adapted into creating an ‘About us’ page which communicated everything about the company at one glance - objective, milestones, values, mission & vision, the fun work culture & team, complex services simplified and testimonials.


The comprehensive marketing communication strategy gave Cogoport a powerful launch and cohesive visual theme that is still being followed by the marketing team at Cogoport.