Corning Incorporated is an American multinational technology company that specializes in specialty glass, ceramics, and related materials and technologies including advanced optics, primarily for industrial and scientific applications.
They were looking for an agency with not just creative abilities but also an expertise in the manufacturing industry, and B&F fit just right in their requirement list.
Since Corning had a huge and complex range of services, we created a number of communication tools to aid their sales and marketing. In order to assist their clients’ purchasing, we created an Ordering Guide and Price Booklet that highlighted every service and their prices comprehensively so that they can package their decisions well according to their needs and requirements.
Marketing communication tools that were created by us were circulated as primary documents globally to generate sales. From timely updates that we receive from the marketing team at Corning, they still use those documents as a base for their fresh marketing materials :)