It is the Orthopaedics arm of Johnsons & Johnsons and the Middle East team worked with us in creating a patient awareness campaign for Osteoarthritis and its treatment options.
Such marketing activities have many compliance checks and approval numbers to be added to each material.
This was done in conjunction with their primary agency based out of Dubai who crafted the campaign.
It was an insightful experience to create content in English and Arabic language for this campaign - Don't delay living.
With our network of creators across the globe, we produced the video, shot in Saudi Arabia by managing all the facets - casting, scripting, translation and supervision.
We created treatment videos in English & Arabic language for hip and knee replacement.
These were created and compiled together in sync with the brand guidelines, curated keeping in mind of cultural nuances and aspects.
