The Liebherr Group is one of the largest construction machine manufacturers in the world. It is also among the leading providers of technology in many.
We were entrusted with the responsibility of designing marketing communication for Liebherr appliances, specifically their new range of refrigerators.
We were given the responsibility for making the marketing communication stronger.
We executed an in-house video shoot and created the sales video to gain traction.
Here is the bts video for the making of the Liebherr sales video.
Our primary goal was to create awareness and conversation among the viewers about the new range of refrigerators by Liebherr without following the typical sales and marketing tone of voice. And what’s better than social media to market any product or service in its candid self?
Instead of just showcasing beautiful product pictures, we decided to add human element & value addition in our marketing communication to relate with the audience.
We also designed a space for their launch event which was not just aesthetic and fresh but also communicated all the right USPs of the brand and product, leading to an increased footfall at the store.
The cohesive social media plan formulated by B&F lead to an increased number of traffic and engagement, thereby generating a strong brand awareness.
