Unica is a fresh world class homeware solution, designed & made in India for the world. With ‘quality’ being at the forefront, what really caught our interest is the Go Green philosophy of the brand.
Our job was to devise an end-to-end marketing plan that brings out the brand quality, philosophy and freshness of its product in the best way possible.
With our visual and creative capabilities, we conceptualised the brand name along with independent icons and product visualisation.
A single image can convey a lot, and that’s what we wanted for the brand. We designed multiple hero images by assembling bright colours with well-designed products.
Based on unified visual theme, we designed a website that would provide seamless user experience.
To bring out the innovation and quality of products, we invested in good product photography and 3D renders. We made the most of the fun colors associated with the brand and designed a fresh and exciting visual communication theme that best reflected the brand persona over various platforms – website, brochure, social media, etc.
We tapped into the ‘made in India’ factor of the brand, thus devising our strategy around the quality and affordability factors of the brand.
With a unified visual theme, strong brand image and go green philosophy of the brand, our marketing plan for unica led to its strong presence in Indian as well as international homeware markets.
