P&G's Neurobion Forte prevents and treats B-vitamin deficiencies and improves nervous system health. As part of their mission for better health, Neurobion Forte wanted to raise awareness towards nerve health and educate potential patients about the symptoms.
As their creative agency on board, our first step was to decode a route that could have an instant connection with the consumers. Based on our insight, the thought team developed the campaign #ifeellife. #ifeellife is intends to educate the consumer about their nerve health and creating awareness about symptoms to help them address the issue.
For a complex topic like nerve health, we shot patient stories to build an instant connection with the consumer. The videos showcase a peek into the lives of the patients and how their daily life is affected. Through these videos, we conveyed various symptoms first that may occur due to vitamin B deficiency and how Neurobion Forte's vitamin can improve health.