India is a big market for Diabetes and Lifescan Onetouch blood glucose checking device had undergone significant changes to its design and operations.
We created marketing communication for this product’s launch, patient education and awareness content in indian regional languages and creative assets for digital marketing.
We created HTML5, rich media banners and various sizes for their digital campaigns.
The marketing plan and communication verticals created by B&F were used as primary assets for extensive training of the sales team, which led to an increase in the total sales and enquiries of the product.