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India is a big market for Diabetes and Lifescan Onetouch blood glucose checking device had undergone significant changes to its design and operations.

We created marketing communication for this product’s launch, patient education and awareness content in indian regional languages and creative assets for digital marketing.

  • Product launch video
  • User video
  • Sales videos
  • Rich media banners

product launch video

This video was created to create excitement among the sales team. Showcased at an launch event, this gave a glimpse of what the product holds – in terms of features and capabilities.

user video

Manuals can be exhaustive to read and understand. This video created to help users understand how to operate, read and maintain their blood glucose measuring device.

Marketing video

This video was created for promotional purposes. We created the full length version and several shorter edits, size and language adaptations to cater to device sizes and promoted content best practices.

rich media banners

We created HTML5, rich media banners and various sizes for their digital campaigns.


The marketing plan and communication verticals created by B&F were used as primary assets for extensive training of the sales team, which led to an increase in the total sales and enquiries of the product.