Bio-Rad is among the top five life science companies in the world and a global leader in developing, manufacturing, and marketing a broad range of innovative products for the life science research and clinical diagnostic markets.
Our job was to create necessary marketing & communication materials not just to market it externally but also to train their internal sales team.
After a comprehensive research and understanding of Bio-rad’s complex service model, we used our marketing expertise to jot down key communications based on their scale of importance and created a sales presentation which was used not only to train the sales team at Bio-rad but also to circulate it among potential clients and partners.
Marketing communication tools - Sales presentation & Product catalog - that were created by us were circulated as primary documents globally to generate sales. From the last conversation that we had with the sales team at Bio-rad, they still use these documents as a base for their fresh marketing materials :)