With 40 years of special steel making experience, Panchmahal Steel is a leading producer of Stainless Steel long products in India.
We were entrusted to design a comprehensive marketing strategy and do justice to a giant in the steel industry.
The first marketing challenge was to have the right image library. Especially in trade shows, they struggled having an impressive exhibition booth, purely because of lack of high resolution, impressive graphics. And that is where we started!
The good quality imagery was then integrated on the website, brochure, event space design and other marketing materials. This gave Panchmahal a brand character and projected them as ‘experts in manufacturing steel’.
The brand was able to upgrade the distributor and retail network in record time, owing to agile communication, manufacturing superiority and expert brand perception.
