SSA Solutions is an international management consultancy firm. They partner with organizations and help them come up with strategies to meet long-term goals and achieve excellence in business performance. They work with industries such as Pharma and IT and their team of experts has been in the business for the past 25 years.
For SSA Solutions, we provided rebranding for communication assets, designed an informative website, and created a brand film to introduce and represent the pillars of SSA.
We created a powerful brand video to match the futuristic persona and tone of SSA while showing what the organization does and has done so far.
We used a gradient of bright colors for many of the pages of the website to give it aa futuristic look & feel and added some animation to make it more lively. We used flowcharts for ease of navigation and used bold colors and 3D designs. Whilst maintaining font consistency, we used cursive for keywords to avoid monotony.
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One of the most important constituents of an organization’s identity is its logo. We redesigned the SSA logo to represent the tone of the business. The word “consultancy” creates a feeling of formality and to match the tone, the logo contains the letters “SSA” in white on a navy blue background - much like the attire that management consultants wear. We launched the rebranded SSA with a campaign ‘Houston, we have a solution’, that focuses on the purpose-led approach of SSA.
