This reputed multi-specialty chain has its network across India. However, at its operational level, each Hospital works independently in terms of its marketing from one another, at times even if they are present in the same city.
We have curated campaigns for education, awareness, social initiatives and at a corporate level for this leading healthcare provider.
In Mumbai, Fortis has 4-hospitals that are strategically placed in the West, East, Central and New Mumbai. Their USP - no matter where you live in Mumbai, you are never too far from a Fortis chain hospital. For their marketing team, getting corporate tie-ups for their HR cover was high on their agenda, but they were never banded together and presented themselves as 'one'.
This campaign bundled up the four hospitals as a unified entity that gave them an advantage over stand-alone multi-speciality hospitals in getting corporate medical cover contracts.
To improve awareness of medical conditions and preventive healthcare offerings, we create several campaigns for their marketing team. These are propagated and amplified over digital and social channels. Creating video content that is educational and concise elevated Fortis image as a preferred destination for healthcare among residents in Bengaluru and also from patients looking to come to India for medical treatment. (Medical tourism)
By creating hero, hub and hygiene content for this healthcare chain, we empower their marketing objectives, and it has consistently delivered the desired traction. Lesser communication latency and consistent marketing.