P&G's Consumer and Health brand - Whisper & Livogen for the first time formed a synergy for a greater cause.
To raise the awareness, both brands collaborated to educate students and parents by explaining the importance of iron in a diet for a healthy menstrual cycle.
Our role: To help the brand execute the campaign and reach thousands of schools. Our creative team jointly planned various execution ideas to cater on-site visits to more than 200 schools and communication & marketing assets.
To build momentum and activate the campaign, we made an animated video that aimed to educate students about the menstruation cycle and its requirement for iron efficiency. The call to action for the video was to become an iron woman.
Through this campaign, the brand reached 200+ schools for one-on-one interaction and successfully educated the students about personal healthcare.
As part of the - Be the iron woman's communication, we designed digital and print assets for effective results.
As a result, the campaign successfully reached to more than 200+ schools and raised awareness by educating about the menstural health to students and adults. This not only helped in raising awareness but brand also received a hike in sales.
