P&G's Consumer and Health brand - Whisper & Livogen for the first time formed a synergy for a greater cause.
To raise the awareness, both brands collaborated to educate students and parents by explaining the importance of iron in a diet for a healthy menstrual cycle.
Our role: To help the brand execute the campaign and reach thousands of schools. Our creative team jointly planned various execution ideas to cater on-site visits to more than 200 schools and communication & marketing assets.
As part of the - Be the iron woman's communication, we designed digital and print assets for effective results.
As a result, the campaign successfully reached to more than 200+ schools and raised awareness by educating about the menstural health to students and adults. This not only helped in raising awareness but brand also received a hike in sales.