IndiaPlast is a pioneering exhibition for the plastic industry in India. It has the highest growth rate in the world and comprises 25,000+ companies, over 3 million+ people, with estimated exports of finished goods to double in the next 5-years.
When it came time to plan for IndiaPlast 2019 and a wide scope of work, the company wanted to make a splash with a new exhibition, which brought them to B&F.
Our primary goal was to create awareness about the event. In order to do so, we created a number of marketing collaterals like a dedicated website, brochure, emailer, etc. and highlighted the USPs, scope and size of the exhibition.
The event was marketed on a very large scale and we designed a number of advertising materials like magazine ad, newspaper ad, hoardings, roadshow backdrop, etc.
The exhibition managed to garner a lot of enquiries, registration and booth traffic. And we successfully managed to add to their business turnover and hopefully, their bottom line.