Laxcon is India’s one of the leading manufacturers of integrated stainless steel with an expertise of over 40 years. In spite of having decades of expertise in the sector, the marketing arm of the brand was still having a difficult time to push the brand in a forward direction.
We started with the basic yet most important platform of communication - website and adapted the same brand image and tone of voice across marketing communication.
Our team started off with designing a basic wireframe for the website. It was integrated with most of the engaging on-site elements like video, gifs, high quality 3D renders, etc. We also incorporated it with factory and manufacturing pictures from our photoshoot to add a human element to it.
The same visual theme was carried forwarded into other marketing collateral like brochure, leaflet, magazine ad, etc. We also designed a Laxcon booth for an exhibition which not only complemented the brand colors but also communicated all the important sales-related information.
In just a few weeks, Laxcon achieved a defined brand image and identity which was reflected across communication channels, leading to a stronger brand awareness.
The highly interactive and simple website structure led to an increased traffic and number of leads on Laxocn’s website and other digital channels.
